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Before we look ahead to 2023 (you’ll read that in our next Marketing Briefing which will be out January 2nd; Digiday is taking next week off),...
Many of the world's most influential brands are competing to win over consumers while Qatar hosts the World Cup. One such brand is Coca-Cola...
That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more...
While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow. The post Marketing Briefing: Experts say creators must ‘adapt or...
If your business doesn’t implement email marketing in its strategy, then it’s losing out on what might be the best source of customers. According to Fool, “For...
Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs....
While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers...
Books have chapters to make information easier to find. But video doesn’t offer that luxury. You either have to watch the whole thing or move the...
Businesses have announced they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia. The post Marketing Briefing: As brands and agencies...
Digiday caught up with Bakare to chat about Black History Month marketing and advertising efforts and what marketers need to do to make them more about...
