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Publishers' ad revenue was still up on an average of 26% year over year in 2022, but outlook for 2023 more so resembles pre-pandemic realities...
Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it's reaching out to the major indpendents...
New agencies are increasingly specialized in the art of TikTok advertising. Here's how they do it...
Video investment executives think NCM and Screenvision have a chance to grow their share of video dollars -- but mainly if they target prime-time linear TV...
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those...
Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV...
Novus' application of data and zip-code-level rigor created in essence an early form of programmatic buying of newspapers that has since been converted to multimedia, digital...
Digiday caught up with Ben Smith to hear how the company is managing a global newsroom of 60 people and if those inescapable Twitter ads actually...
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events...
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into...
